Brussels: Morocco’s Attractiveness to Foreign Investors Highlighted

This event, part of the “Morocco Now” initiative—the national brand for promoting Moroccan investments and exports—is the second stop of an economic roadshow in the Netherlands and Belgium, taking place from May 22 to 27. It is organized by the Ministry of Investment, Convergence and Evaluation of Public Policies (MICEPP) in partnership with the Moroccan Investment and Export Development Agency (AMDIE).

Presided over by Karim Zidane, Minister Delegate to the Head of Government in charge of Investment, Convergence, and Policy Evaluation, this mission aims to strengthen economic ties between Morocco and its European partners. It seeks to position the Kingdom as a strategic investment destination, showcase its sectoral and territorial offerings, and promote innovative partnerships in high-potential sectors.

A Shared Vision for Regional Growth

In his speech, Minister Zidane said the theme of the event reflects the belief that “in the face of common challenges—be they economic, environmental, or geopolitical—only sincere and structured cooperation can build a shared future” between Morocco and Europe.

He emphasized that, under the enlightened leadership of King Mohammed VI, Morocco is well-prepared to act as a “reliable, agile, and visionary ally”, thanks to its stability, structural reforms, competitiveness, and unique geostrategic positioning.

“Morocco is no longer just a southern neighbor. It is a strategic partner, a bridge between continents, and a catalyst for triangular cooperation,” he said.

He highlighted several key sectors such as renewable energy (especially green hydrogen), automotive, aerospace, agro-industry, and chemical industries, which are not just investment opportunities but also drivers of sustainable and inclusive growth.

A Win-Win Partnership

Mr. Zidane stressed that Morocco offers a “win-win partnership, based on trust, value creation, shared innovation, and mutual respect.” He pointed out that this partnership isn’t limited to large institutions but extends to SMEs, startups, local communities, and talents—whether based in Europe or Morocco.

In the same spirit, Ali Seddiki, Director General of AMDIE, outlined the country’s economic strengths and investment opportunities, placing particular emphasis on Morocco’s favorable business environment, skilled human capital, and strategic location as a hub connecting Europe and Africa.

Strong Political and Human Connections

Mohamed Ameur, Morocco’s Ambassador to Belgium and Luxembourg, highlighted the shared ambition of both countries to elevate their economic relations to a higher level, more in line with their historic, human, and political ties. He called for improved communication around current Moroccan projects to better inform and attract Belgian investors.

He also emphasized the importance of the Moroccan-Belgian community, describing it as a “powerful lever for sustainable development.” With over 800,000 well-integrated individuals, this community serves as a human, economic, and cultural bridge between the two nations.

Morocco-EU: A Key Partnership in the Mediterranean

Ahmed Reda Chami, Morocco’s Ambassador and Permanent Representative to the European Union, emphasized the strength of economic and investment relations between Morocco and the EU. He noted that the EU-Morocco partnership is the most significant the EU has with any southern Mediterranean country, and that both parties share common priorities in sustainable development and energy transition.

He called for deepening the cooperation dynamic, especially in green energy, and highlighted Morocco’s unique geostrategic position linking Europe, Africa, the Mediterranean, and the Atlantic.

Concrete Opportunities and B2B Collaboration

The conference, attended by high-profile economic and business leaders, also featured targeted B2B meetings with Belgian and European companies. These sessions aimed to identify concrete investment opportunities and promote future win-win partnerships.