Tourism: Morocco Aims to Attract 1 Million American Tourists by 2030
Morocco continues to captivate the world and remains a top destination in global tourism. According to a recent ranking published by the travel platform Kinglike Concierge, the Kingdom ranks 7th among the most searched summer destinations by American travelers on Google for summer 2025.
This prestigious ranking places Morocco alongside iconic destinations such as Italy, Indonesia, and the Netherlands—further confirming the growing appeal of the country to North American tourists who seek immersive cultural experiences and authentic adventures.
A Growing Desire for Authenticity
More and more American tourists are choosing Morocco, drawn by the country’s diverse landscapes—from the Sahara dunes to the Atlas Mountains—its rich historical and artistic heritage, and the legendary hospitality of its people. Cities like Marrakech, Fès, Essaouira, and Chefchaouen continue to captivate the imagination of discerning and curious travelers.
A Targeted Strategy for the North American Market
This growing interest is no accident. The Moroccan National Tourist Office (ONMT) has implemented a focused strategy to attract American and Canadian visitors. Major promotional campaigns have been launched in key cities such as Washington, Boston, Chicago, and Toronto, highlighting Morocco’s diverse tourism offerings—heritage, gastronomy, craftsmanship, nature, and wellness.
Improved Accessibility Through Air Connectivity
The introduction of direct flights between Casablanca and several U.S. cities, particularly New York, has played a key role in this momentum. These connections have made it much easier for American tourists to travel to Morocco, with over 330,000 U.S. visitors in 2023, marking a significant increase.
A Clear Goal: 1 Million American Tourists by 2030
With the ambitious goal of welcoming 1 million American visitors annually by 2030, Morocco continues to invest heavily in:
- Modernizing tourism infrastructure
- Training professionals in the sector
- Diversifying its tourism offerings
The aim is to establish Morocco as a high-end, competitive, and sustainable destination that meets the expectations of an increasingly demanding global clientele.
By securing a spot in the top 10 favorite destinations for Americans in summer 2025, Morocco affirms its remarkable rise in the global tourism scene—driven by a strategic vision, unmatched cultural assets, and proactive, smart tourism diplomacy.
