Moroccan Fintechs Take the Spotlight at the 2025 Immersive Fintech Day by Attijariwafa Bank & KPMG
Wenov, the innovation arm of Attijariwafa Bank, in partnership with KPMG Morocco, hosted the second edition of the Immersive Fintech Day—a landmark event dedicated to innovation in financial services.
Held on June 30 in Casablanca, the event built on the success of its inaugural edition last year. Among the key participants was Mustapha Lahlali, Executive Director of the Morocco Fintech Center.
Bringing together prominent players from Morocco’s fintech ecosystem alongside top executives from Attijariwafa Bank and its subsidiaries, the event aimed to bridge the bank’s operational needs with the concrete solutions offered by local fintechs.
Eight Strategic Themes Driving Collaboration
This exclusive gathering centered around eight key areas: retail banking, corporate and investment banking, cybersecurity, human resources, compliance, ESG, digital innovation, capital markets, and Buy Now Pay Later (BNPL) services.
Through immersive workshops and interactive feedback sessions, participants explored real-world use cases, uncovered innovation levers, and laid the groundwork for future collaborations. The day concluded with B2B networking sessions and a business-focused cocktail dinner, offering a platform for meaningful exchanges and partnership opportunities.
The initiative allowed stakeholders to dive deep into the major technological challenges shaping the future of the financial sector, while also highlighting the vibrancy and potential of the Moroccan fintech ecosystem.
About Attijariwafa Bank
Attijariwafa Bank is one of Africa’s leading financial institutions. In addition to core banking services, the group operates through specialized subsidiaries covering insurance, mortgage lending, consumer credit, leasing, asset management, brokerage, private banking, advisory services, long-term leasing, and factoring.
With 21,293 employees and a customer base of 12 million across 7,417 branches, the bank has a strong presence in 27 countries.
- In Africa: Benin, Burkina Faso, Cameroon, Côte d’Ivoire, Egypt, Gabon, Mali, Mauritania, Niger, Republic of the Congo, Senegal, Chad, Togo, and Tunisia
- In Europe: Germany, Belgium, Spain, France, and Italy
- Worldwide representation: Abu Dhabi, Dubai, Geneva, London, Montreal, Beijing, Qatar, and Riyadh
About KPMG Morocco
KPMG Morocco offers advisory and tax services tailored to organizations of all sizes and sectors, supporting their financial performance, transformation journeys, and growth strategies.
As a member of KPMG International, the Moroccan branch brings together a multidisciplinary and highly experienced team capable of addressing complex business challenges. Key areas of expertise include strategy, digital transformation, project management, change management, process optimization, finance, and ESG.
Driven by ethical practices and a commitment to excellence, KPMG Morocco positions itself as a trusted partner in delivering sustainable impact.
Editorial team/le7tv
