“La Vache qui Rit” and Bel Group Named Official Partners of CAN 2025 in Morocco
On Thursday, July 24, 2025, a partnership that blends flavor with purpose was officially sealed as “La Vache qui Rit” and the Bel Group were announced as official partners of the 2025 Africa Cup of Nations (CAN), to be held in Morocco, as well as the Women’s Africa Cup of Nations.
The Confederation of African Football (CAF) confirmed the agreement with Bel Group, including Fromageries Bel Maroc, reinforcing the connection between sports, healthy nutrition, and social development across the continent.
This partnership aligns with Bel Group’s strategy to promote balanced, responsible, and accessible nutrition, notably through its “La Vache qui Rit For Good” initiative. The program supports social, educational, and sports-driven projects throughout Africa.
By becoming an official partner of CAN 2025, Bel Group reaffirms its commitment to sustainable development, while supporting a major sporting event that unites people around values of inclusion, solidarity, and excellence.
The agreement also highlights the growing appeal of CAN 2025 in Morocco, which is shaping up to be one of the most iconic editions in the history of African football.
Translated from Abderrazzak Boussaid’s French text/le7tv
