It’s a participation worthy of its reputation. On the occasion of the 17th edition of the International Agricultural Exhibition of Morocco (SIAM), currently being held in Meknes, the Agricultural Cooperative COPAG has once again established itself as a key player in the national agri-food sector. Represented through its flagship brand Jaouda, the cooperative has left a lasting impression with the richness, innovation, and quality of its offerings.
Speaking to our special correspondent for Le7tv, Mr. Hicham El Alaoui, Director of Communication and Marketing, shared his vision of this participation: “SIAM is a strategic event for us. It is not only an opportunity to showcase our products, but also to strengthen communication with our partners, build new collaborations, and reaffirm our commitment to sustainable and complementary industrial integration.”
Among the many innovations displayed at the COPAG stand, two flagship products particularly caught the attention of visitors: Nabatlé, a plant-based milk offering a healthy and eco-responsible alternative for health-conscious consumers, and Subtil, a lactose-free milk specially designed for those who are lactose intolerant or sensitive. These were complemented by new dairy products enriched with probiotics, further reflecting the cooperative’s commitment to the health and well-being of its customers.
But beyond the quality of its products, it is COPAG’s philosophy that truly captivates. Founded on values of solidarity, transparency, and responsibility, the cooperative works tirelessly to integrate all links of the value chain—from producers to end consumers. This approach not only ensures a sustainable market for its members’ agricultural output but also delivers products that are perfectly aligned with the evolving needs of the Moroccan market.
For 38 years, COPAG has continuously designed and developed innovative solutions to enhance the value of its members’ agricultural production, while ensuring strict traceability and adherence to rigorous quality standards. SIAM 2025 has thus provided the cooperative with the perfect platform to reaffirm its driving role in safeguarding the Kingdom’s food sovereignty amid a constantly changing global landscape.
In Meknes, COPAG did more than just exhibit its products—it projected a vision, voiced an ambition, and above all, made a promise: to continue serving Moroccan agriculture with excellence and passion.
La rédaction/Le7tv