This project marks a new milestone in the industrial partnership launched in 2016 between Morocco and Stellantis, through the extension of the Kenitra plant and the launch of major new projects aimed at boosting the site’s performance.
Speaking on the occasion, the Head of Government stated that this expansion reflects the ambitions of the new Investment Charter and Morocco’s industrial policies under the leadership of His Majesty King Mohammed VI, by promoting the upscaling of national production, local integration, and the development of a structured and competitive economic fabric.
“This project, mobilizing a significant investment of €1.2 billion—of which €702 million are dedicated to supplier investments—will double the plant’s production capacity with a target integration rate of 75% by 2030,” he noted.
The expansion is expected to create 3,100 direct jobs, Akhannouch added during the ceremony, which was attended by, among others, the Minister of Industry and Trade, Ryad Mezzour; the Minister of Economic Inclusion, Small Business, Employment and Skills, Younes Sekkouri; and the Minister of Transport and Logistics, Abdessamad Kayouh.
For his part, Mezzour stressed that this factory expansion further strengthens Morocco’s position as a leading automotive industrial platform, with a production capacity exceeding one million vehicles per year. He added that the project reflects the strong mutual trust and shared ambition between Morocco and Stellantis.
“This exceptional partnership reinforces our industrial and technological sovereignty, in line with the High Directives of His Majesty the King, by incorporating greater local value and creating skilled job opportunities for our youth, the true engine of Made in Morocco automotive excellence,” he said.
Samir Cherfan, Chief Operating Officer for Stellantis Middle East and Africa, noted that the expansion of the Kenitra plant reflects the strength of the partnership between the Moroccan government and Stellantis, which began in 2016 with the goal of developing the automotive sector.
He added that since the implementation of the Framework Agreement, the Kenitra industrial project has far exceeded its initial targets. The group is committed to supporting the development of a competitive, high-performance, and resilient industrial ecosystem.
Given the competitiveness of Morocco’s automotive industry, Stellantis has launched new projects, including the annual production of 350,000 engines at the Kenitra plant. The first phase of assembling a new generation of MHEV (Mild Hybrid Electric Vehicle) engines began in May 2025, with a second phase focused on machining set to start in November 2026.
The group is also expanding micromobility solutions by increasing the production capacity of Citroën Ami, Opel Rocks-e, and Fiat Topolino models from 20,000 to 70,000 units annually since January 2025. Starting in July 2025, it will begin production of new 100% electric three-wheeled mobility devices and electric charging stations, with a projected capacity of 204,000 units.
Editorial team/le7tv