“The economic impact of co-hosting the 2030 World Cup has been rigorously modelled, projecting an additional 1.7% growth and the creation of over 100,000 jobs annually. But the key is ensuring this momentum is concrete and beneficial to all stakeholders,” Fettah told the second panel of the 8th edition of the Morocco Today Forum (MTF), held under the High Patronage of His Majesty King Mohammed VI.
This momentum, she added, represents an opportunity not only for large Moroccan companies that already have the scale to accelerate growth, but also for small and medium-sized enterprises (SMEs), which must be fully integrated into the transformation process to benefit and scale up.
“What we are experiencing today is a highway of transformation for our country, not by 2030, but starting now, in service of a more inclusive future,” she stressed.
Speaking on financial inclusion, Fettah said co-hosting the World Cup offers a major opportunity to accelerate craftsmen’s access to financial services through mobile banking, while also enhancing mobility and connectivity infrastructure, which are essential for a sustainable and equitable territorial transformation.
Minister Delegate for Digital Transition and Administrative Reform, Amal El Fallah Seghrouchni, emphasized the foundations of a new service-oriented culture required to support this strategic project, based on three pillars: trust in digital tools, citizens’ capacity to interact with them, and accountability in public services.
On the issue of trust, “we are currently working on the digital law, which will be proposed at the start of the next legislative session following validation by the relevant bodies, and then submitted to Parliament,” she said.
The bill, developed by the ministry in close collaboration with the National Commission for the Control of Data Protection (CNDP), the General Directorate for National Security (DGSN), the General Directorate of Information Systems Security (DGSSI), and the Digital Development Agency (ADD), aims, among other measures, to establish lasting trust between citizens and digital services, the minister explained.
In addition to training and awareness campaigns, the ministry is also investing in generative AI, a key vector for democratizing access to digital technology, she added.
Editorial team/le7tv