Fueling the Passion for African Football
Following the global partnership signed with CAF on July 8, Danone reiterates its commitment to “Nourrir la passion pour le football africain”, connecting the brand to the key moments that unite football fans across Morocco.
A Golden Promotion
The “Prix Addahabiy de Danone” invites consumers to participate in a unique experience: win an 18-carat gold football weighing 100 grams, valued at over 100,000 MAD. Multiple prizes will be awarded throughout the Kingdom, giving everyone a chance to celebrate their collective passion for football.
How to Participate
From November 10 to December 14, 2025, consumers can collect the word ‘MAROC’ from the Danone product lids. The goal is to complete the letters forming the word “Maghrib” in Arabic. Participants who successfully complete the word can claim their prize by calling: 080 009 20 20.
Danone, Close to Consumers
This promotion follows the success of the “Kass D’hab” campaign launched by Danone Assil in March 2025. It reflects the brand’s ambition to create memorable moments embedded in the daily lives of Moroccans, celebrating experiences that bring people together.
Danone’s Commitments
As a partner of both FRMF and CAF, Danone continues to innovate in consumer engagement with creative initiatives that celebrate football passion and the moments that unite Moroccans.
Editorial team/le7tv