Wydad and Raja Sign a Three-Year Partnership with Coca-Cola

For Wydad, this marks a first-of-its-kind partnership, particularly in the club’s digital sphere. “This agreement mainly focuses on collaboration across our digital platforms,” explained Hicham Aït Menna. He highlighted the importance of Coca-Cola’s digital expertise, describing it as one of the most advanced in the industry. “The goal is to promote both the club’s and the brand’s identity while preserving Wydad’s values and history,” he added.

On the Raja side, this partnership aligns with the club’s ‘Raja 2.0’ project, which aims to modernize its structure and adopt professional management standards. “This agreement reflects the confidence placed in our management vision. It serves as a major lever to strengthen the project’s credibility and increase our financial resources,” said Jawad Ziyat. He estimated that the deal would generate around 30 million dirhams, while emphasizing that “this effort must continue if we are to compete with the top teams on the continent.”

Through this joint move, Wydad and Raja are pursuing a shared strategy to boost visibility, professionalize their management models, and solidify their standing on the African football stage. As a historic supporter of football since 1978, Coca-Cola will accompany both clubs on digital and institutional levels as part of a long-term development initiative.

Translated from Abderrazzak Boussaid’s French article – le7tv