Profey: The Moroccan Startup Transforming Access to Private Lessons and Online Learning
As demand for private tutoring continues to rise across Morocco, Profey, a fully Moroccan startup, is establishing itself as one of the most innovative digital solutions for connecting qualified teachers, independent instructors and learners in the country’s major cities.
Developed by Stare Profey SARL, this Moroccan educational app is modernizing an informal market and reshaping the way Moroccans access education.
A Real Need: Organizing and Securing the Private Tutoring Market in Morocco
Finding a competent and available private tutor near one’s home remains a challenge for many families. Word of mouth, Facebook groups or informal intermediaries offer no guarantee of quality or reliability.
At the same time, thousands of Moroccan teachers, whether from the public sector, private institutions, independent tutoring or specialized training, lack visibility and struggle to find students.
Through its local learning platform, Profey addresses this issue by offering a digital solution that is reliable, fast and secure.
An Application Designed for Both Teachers and Learners
Already used by more than 2,000 private tutors in cities such as Casablanca, Rabat, Tangier, Fez, Marrakech and Agadir, Profey brings structure to the entire private tutoring market in Morocco.
- Teachers
The platform attracts qualified educators and experts in various fields:
• foreign languages (English, French, Spanish and others)
• school tutoring (maths, physics, life sciences and others)
• professional skills (IT, design, programming)
• music, sports, arts and well-being
Thanks to Profey, they can:
• gain local visibility (for example, private tutor in Casablanca, maths tutor in Rabat)
• reach more students with a fully digital tool
• monetize their skills in a structured framework - Learners
The platform reaches a wide audience:
• school pupils and university students (Baccalaureate preparation, entrance exams, university tests)
• working adults (languages, IT, professional skills)
• seniors (leisure learning and well-being)
The goal is to make it easier to find a nearby private tutor, whether for in-person or online lessons.
A Diverse Offer: Education, Skills and Leisure
Profey stands out through the variety of courses it offers, which greatly strengthens its presence in the educational sector:
• school subjects: mathematics, physics-chemistry, French, English
• languages and communication: English, German, Spanish, Arabic
• practical skills: IT, office tools, graphic design, programming
• leisure, music and well-being: guitar, piano, yoga, sports, arts
This diversity positions Profey as a comprehensive Moroccan educational platform, suitable for all ages.
Profey League: An Innovative System to Showcase Moroccan Teachers
To energize its community and promote teaching excellence, Stare Profey SARL launched the Profey League, a unique feature in Morocco’s EdTech sector.
This system includes:
• a weekly ranking of teachers
• a points system based on activity, reviews and responsiveness
• weekly gifts and rewards
• visibility for the highest performing instructors
This gamified approach boosts engagement, improves quality and professionalizes the sector.
A Moroccan Vision for Modernizing Education
Profey is more than just an application. The startup is part of a national dynamic aimed at:
• digitalizing education
• modernizing access to knowledge
• supporting young Moroccan teachers
• highlighting local expertise
With a model based on sharing, trust and accessibility, Profey is becoming a major player in the digital transformation of education in Morocco.
Upcoming Features to Strengthen Morocco’s Educational Ecosystem
Stare Profey SARL is working on several advanced features:
• certification courses and professional training
• artificial intelligence to recommend the best teachers
• remote training for students and adults
• management tools for teachers (booking, follow-up, statistics)
These innovations will reinforce Profey’s position as a Moroccan leader in private tutoring platforms.
Profey, a Rising Reference in Digital Education in Morocco
In just a few months, Profey has become one of the most promising educational applications in the country. With its local and modern approach centered on user needs, Stare Profey SARL aims to transform long-term access to education and training throughout the Kingdom.
Editorial team/le7tv (Press Release)
