The event, launched under the banner of the Future Media Initiative (FMI), focused on the rise of new media powers and the emergence of a new information order. Discussions centered on the role of youth and social networks in shaping narratives and the digital public space, as well as ways to ensure reliable information in the digital era.
Debates also addressed how information can be transformed into a strategic lever and the contribution of traditional and new media to the development of Moroccan football in the run-up to 2030. The conference provided a rare platform for dialogue between traditional media and digital players.
Speaking at the opening ceremony, Mr. Ismail El Hassani, co-founder of the FMI, said the event is in line with the Royal vision that has elevated sport to the status of a fundamental human right, as well as with Morocco’s achievements in sports and infrastructure.
He recalled that in his letter addressed on October 24, 2008, to the National Sports Conference in Bouznika, His Majesty King Mohammed VI called on the sports press to “act with full freedom and responsibility, and to demonstrate objectivity and professionalism” and to “carry out its work in full respect of the ethics of sport and journalistic practice.”
For Mr. El Hassani, human rights and journalistic ethics are essential concepts that increasingly intersect, and at times collide, with fast-evolving technologies. These require discernment and foresight, particularly in the face of challenges posed by artificial intelligence on the profession and on the very notions of truth and credibility. He added that this event aims precisely to outline the future of journalism, address the new challenges of the profession, and explore how to preserve and strengthen its noble standing.
Over the course of one day, participants examined a range of topical issues, including how traditional and new media can support the development of Moroccan football by 2030, the role of content creators, social networks and sports storytelling in engaging audiences, opportunities for Morocco to combine media innovation with international influence and sporting excellence, the impact of technological revolution on the new information order, and questions of information sovereignty and shifting power dynamics between traditional media and new digital actors.
Editorial team/le7tv