Cold Stone Creamery Enters Morocco with the Opening of Its Flagship Store in Casablanca


For more than three decades, Cold Stone Creamery has built its reputation by combining high standards of quality with creative indulgence. With over 1,500 stores in 446 locations worldwide, the brand has become a benchmark in premium ice cream. Its establishment in Casablanca opens a new chapter in its international story.

Cold Stone Creamery sets itself apart with its “super premium” offering—rich, creamy, and flavorful ice cream crafted daily from carefully selected ingredients. With a butterfat content of 12–14% and low overrun, every scoop delivers the perfect balance between intense flavor and velvety texture.

More than just a product, Cold Stone Creamery delivers a true experience. In front of customers, skilled ice cream makers put on a culinary show by blending ice cream with a variety of “mix-ins”—fresh fruits, cookies, chocolates, nuts, or sauces—on the brand’s legendary frozen granite stone. Each creation becomes a unique, personalized, and spectacular delight.

Fans can rediscover Cold Stone Creamery’s signature favorites, from iconic ice creams to refined ice cream cakes, as well as signature milkshakes—perfect for a refreshing and creative break.

The choice of Maârif is no coincidence. With its urban energy and cosmopolitan appeal, this bustling hub of Casablanca reflects the spirit of modernity and conviviality that the brand embodies. The flagship store has been designed as an elegant, contemporary, and welcoming space, where indulgence goes hand in hand with moments of sharing.

Beyond in-store offerings, Cold Stone Creamery also aims to accompany its clients during personal and professional events. Weddings, birthdays, special celebrations, or corporate events can now feature an original and refined ice cream touch.

The Maârif boutique even includes a dedicated birthday hall, offering families and children a personalized, interactive, and unforgettable experience—true to the brand’s creative and festive spirit.

This first opening is part of a broader expansion plan. Additional Cold Stone Creamery stores will soon open in other Moroccan cities, extending the brand’s ambition to bring premium ice cream experiences to as many people as possible.

About Cold Stone Creamery:
Founded in 1988, Cold Stone Creamery is an international premium ice cream brand, renowned for its unique interactive experience and creative indulgence. With more than 1,500 stores across 446 locations worldwide, the brand has established itself as a leader in the high-end ice cream segment. Cold Stone Creamery stands out with its “super premium” ice cream, prepared daily from carefully selected ingredients, and with its innovative personalization concept, where customers watch their creations come to life on the famous frozen granite stone.

Editorial Team / Le7tv (press release)