Built on an area of more than 5,300 square meters, the facility features five showrooms dedicated to the brands Ford, Opel, Nissan, Chery and DFSK, along with an 850-square-meter technical workshop and a spare parts store. The site offers a comprehensive range of services for both private individuals and professionals, within an environment designed to optimize customer reception, support and advisory services.
The new branch stands out for its contemporary architecture, combining clean design, functionality and fluid space organization. The concept is intended to provide an integrated customer journey — from vehicle discovery to after-sales services, including financing, insurance and trade-in solutions for used vehicles.
Designed as a fully integrated automotive service center, the site brings together all automobile-related services in one location: sales, maintenance, long-term leasing and personalized solutions. The group applies standards developed over more than a century of activity, with a strong focus on service quality and customer satisfaction.
An Economic Driver for the Region
With an investment of 24 million dirhams, the project creates around twenty direct jobs and approximately thirty indirect jobs, actively contributing to the local socio-economic fabric. This initiative confirms Auto Hall’s commitment to supporting regional development while consolidating its position as a major player in Morocco’s automotive sector.
Editorial team/le7tv