The Higher Institute of Journalism and Communication (ISJC) Examines Media Coverage of the AFCON and the Lions of the Atlas’ Upcoming Challenges

The academic and professional event brought together a distinguished group of sports journalists who shared their analyses, field experience and strategic insights with ISJC students on the evolution of media treatment of African football and the performances of the national team. Speakers included Ibrahim El Haddad, journalist at Al Omk; Samir Moutawakel, journalist at Chouf TV; Soufiane Belhaj, journalist at the Février website; Hamza Siki, journalist at the National Radio; Nasser Eddine Nassri, journalist at Canal+; and Amine Marjoune, Chief Executive Officer of Casablanca Now.

Speaking at the event, ISJC Director Ahmed Talal praised the quality of the discussions and the commitment of the participating professionals. He noted that such initiatives are fully aligned with the institute’s academic mission, which seeks to bridge theoretical training with the realities of the media field. He also stressed that coverage of major sporting events serves as a real-world laboratory for training a new generation of journalists capable of combining technical expertise, critical thinking and professional ethics.

According to him, media performance around national football is not merely an accompaniment to sport but a strategic lever for cultural and institutional visibility. He reaffirmed the institute’s determination to multiply professional encounters in order to enrich collective reflection on the future of sports journalism in Morocco.

The roundtable stood out for the depth of its exchanges, the relevance of the analyses and the broad perspective of the speakers, who unpacked the media dynamics surrounding the AFCON while highlighting the professional, technological and ethical challenges facing contemporary sports journalism.

Beyond debate, the event embodied the institute’s vocation as a hub of expertise, a laboratory of ideas and a bridge between academia and practitioners. It also confirmed the central role of specialized media in promoting national sport and in providing critical yet constructive support to the ambitions of Moroccan football on the continental and international stages.

Thanks to the quality of its organization and the caliber of its speakers, the initiative is already shaping up as a benchmark event, illustrating the institute’s ongoing commitment to journalistic excellence and to fostering strategic thinking about the future of the sports media landscape.

 

 

 

 

 

 

Editorial team/le7tv