“Prix Femmes Idéal”: Somafaco Honors 2025 Laureates Anissa Melikh Cherqui, Asmae Miftah, Khadija Mossadik and Kaoutar Chaabi, Symbols of National Engagement and Innovation

The award, celebrating Moroccan women of ambition and impact, aims to highlight inspiring figures who transform ordinary initiatives into extraordinary achievements while actively contributing to the country’s development. The final selection was made through an open digital vote, reflecting strong community engagement.

Four Profiles, Four Winning Journeys

The laureates, chosen by internet users in recognition of their performance and dedication, are:

• Professional Achievement: Anissa Melikh Cherqui
• Artistic Achievement: Asmae Miftah
• Sports Achievement: Khadija Mossadik
• Humanitarian Achievement: Kaoutar Chaabi

Moved and honored, the laureates expressed deep gratitude to Somafaco and the IDEAL brand. They emphasized the importance of this recognition not only for themselves but as a powerful message of encouragement to all Moroccan women. Each shared a sense of pride and responsibility, seeing the award as additional motivation to continue their work and inspire their communities.

Concrete Impact and Community Engagement

In line with its mission of support and encouragement, Somafaco awarded checks to associations designated by each laureate during the ceremony, amplifying the social impact of the event. The funds were allocated to:

• Association Espace Point de Départ (ESPOD): Active in promoting women’s entrepreneurship and capacity building (designated by Asmae Miftah – Artistic Achievement).
• Association AL BIDAYA: Focused on serving the nation through volunteer training in first aid and prevention, organizing social initiatives for vulnerable groups, and supporting youth through educational and cultural programs (designated by Kaoutar Chaabi – Humanitarian Achievement).
• Association de la Cognition pour le Développement, la Culture et le Sport de Fès: Promotes educational, cultural and sports activities, organizes workshops, educational seasons, and collaborates with local youth authorities (designated by Anissa Melikh Cherqui – Professional Achievement).
• Association Najm Ain Chock: Local sports club active in football (including women’s teams and youth categories), organizing tournaments and community sports events (designated by Khadija Mossadik – Sports Achievement).

Context and Mission of the Prize

IDEAL’s initiative builds on the 2021 Femmesideal.com platform, aiming to encourage Moroccan women to move beyond routine domestic roles and actively participate in professional life. Despite progress, obstacles persist, such as the low female activity rate (around 19% in 2023, compared to 21.5% in 2021, according to HCP). Through the popular show Nissae Idéal and its segment “Massar Maghribia,” the Prix Femmes Idéal seeks to create a positive ripple effect by showcasing successful role models that inspire Moroccan women.

About IDEAL (Somafaco)

IDEAL, the flagship brand of the Moroccan Manufacturing and Packaging Company (Somafaco), has been a trusted partner in Moroccan culinary achievements for over 60 years. Specializing in high-quality sweet and savory culinary aids, Somafaco draws inspiration from Moroccan traditions to simplify everyday life for consumers. Driven by values of authenticity, sharing, and innovation, IDEAL offers a wide range of products (pastry mixes, flavorings, spices). The company, ISO 9001 and ISO 22000 certified, is committed to delivering safe products that celebrate Morocco’s rich culinary heritage.

Editorial team/le7tv (Press Release)