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Strategic Partnership Between Mercure International of Morocco and FRMT to Boost Tennis and Padel Development

Mercure International of Morocco has announced the signing of a major strategic partnership with the Royal Moroccan Tennis Federation (FRMT), marking a key step in the development and professionalization of tennis and padel nationwide.

This ambitious agreement aims to strengthen the growth momentum of both disciplines, while enhancing their visibility in Morocco and internationally. Through this alliance, Mercure International of Morocco and the FRMT are combining their expertise to sustainably support the national sports ecosystem.

As part of this partnership, two globally renowned brands will become official equipment suppliers for the national teams:

  • Mizuno, a century-old Japanese reference in sports innovation, will equip the national tennis teams with apparel combining performance, technical quality, and design, helping to establish a strong visual identity for Moroccan tennis.
  • Bullpadel, a global leader in padel, will support the national padel teams by providing equipment and official balls for major national competitions, including the Moroccan Championship and the Throne Cup.

Official statements:

Amine Abouyoub, CEO of Mercure International of Morocco, said:

“This partnership marks a decisive step in our commitment to sports in Morocco. Alongside the FRMT, we are not only offering world-class equipment through Mizuno and Bullpadel, but we are also actively contributing to structuring the future of tennis and supporting the growth of padel.”

For his part, Fayçal Laraïchi, President of the Royal Moroccan Tennis Federation, stated:

“The support of a leading player like Mercure International of Morocco represents an important lever for our national teams. This alliance allows us to strengthen our sporting ambitions and respond to the growing enthusiasm for padel in Morocco.”

A tangible impact on the sports ecosystem:

This partnership will also translate into significant benefits for all stakeholders in tennis and padel:

  • FRMT license holders will benefit from a privilege card offering exclusive discounts across several partner brands, as well as access to dedicated trial events (Test Days).
  • Affiliated clubs will enjoy tailored activities, dedicated spaces, and equipment support aimed at boosting participation and enhancing the attractiveness of facilities.

About Mercure International of Morocco:

A leading player in the retail and distribution of sporting goods in Morocco, Mercure International of Morocco represents several major international brands. The company is actively committed to promoting sport, health, and performance across the Kingdom.

This partnership reflects a shared ambition: to position Morocco as a hub of excellence for tennis and padel, built on international standards and a forward-looking vision.

Editorial team/le7tv (Press Release)

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