Casablanca: Execution Agreement Signed for the “TADARROJ” Apprenticeship Program

The agreement was endorsed by Younes Sekkouri, Minister of Economic Inclusion, Small Business, Employment and Skills, and Mohamed Mehdi Bensaid, Minister of Youth, Culture and Communication. This initiative reflects the government’s commitment, in line with the High Directives of His Majesty King Mohammed VI, to make apprenticeship training a key driver of human capital development and socio-economic inclusion for young people.

In a statement to the press, Minister Sekkouri said that the partnership with the Ministry of Youth, Culture and Communication is part of a government effort to strengthen apprenticeship training. He added that the program will train 4,000 young people this year across multiple centers, promoting their integration into the labor market.

Minister Sekkouri explained that the program follows a balanced approach between theory and practice, with participants spending 20% of their time in theoretical training and 80% in apprenticeship within partner companies, particularly those located near the relevant training centers. He added that this approach ensures direct and sustainable integration of young people into the economic fabric after a one- to two-year program.

The program, with a budget of 800 million dirhams, aims to train and integrate 100,000 young apprentices across more than 200 professions, including around twenty related to the youth sector. Minister Sekkouri emphasized that this is a comprehensive government initiative mobilizing all public actors to connect training with employment, gradually expanding the program to all women’s clubs and training centers across the Kingdom.

For his part, Minister Bensaid said that his department works to enhance youth employability through training programs tailored to labor market needs. He highlighted that ministry facilities, including youth centers and women’s centers, are being used to offer certified and diploma programs in partnership with institutional actors, notably the Ministry of Labor.

The minister noted that these trainings aim to establish a direct link between young people and local economic opportunities, as illustrated by programs in Casablanca near industrial zones. He added that the employability rate has increased from 35% in 2021 to 50% today, with a target of 70 to 80% by 2030. He also encouraged young people to show perseverance and adaptability in response to labor market evolution, while reaffirming the ministry’s commitment to offering dynamic, relevant training aligned with the country’s real needs.

This agreement demonstrates intersectoral cooperation between the signing ministries and reflects the government’s determination to strengthen apprenticeship training as a cornerstone of national employment policy, aligned with real labor market needs and regional specificities.

The program forms part of the implementation of the Employment Roadmap adopted in February 2025, which aims to enhance the convergence of public policies around human capital development. The Casablanca agreement formalizes the inclusion of 168 vocational training and qualification centers, as well as women’s clubs, into the “TADARROJ” program, marking a new phase in its expansion.

Deployment will take place progressively, with the goal of training 21,000 apprentices annually by 2030, across all regions of the Kingdom. The training offer has been designed to match the specific needs of sectors and territories, targeting high-employment-potential areas such as textiles and apparel, hospitality and catering, personal services, education, and social support.

In the coming weeks, the “TADARROJ” program will continue its regional tour across several cities, aiming to consolidate the mobilization of public, economic, and social stakeholders around a shared national objective: building a generation of skilled, responsible, and future-ready young Moroccans.

Editorial team/le7tv